On March 18 we will be at Retail Forum (IFEMA, Madrid) as Platinum Sponsor.
Where to find us:
- Stand 24.
- Store of the Future: Stand B.
- Panel of experts “Elevating Customer Engagement In-Store and Online”, with Percassi, Mango and Alcampo in the Red Room (Main Auditorium), from 12:45 to 13:15 hours.
If you don’t have your ticket yet, ask us for an invitation:
Request a ticket (only for retailers).
What news do we present this year?
at the stand
At Comerzzia we have been working on a very specific idea for some time: that AI in retail is not an isolated “chat”, but rather a layer integrated into our unified trading platform to accelerate real decisions and processes, with control and security over data.
During the event we will show you how we have already landed under three key points of view:
- Fidelizados: We will see how to create more agile and satisfying experiences through WhatsApp, allowing the loyal customer to interact in a conversational way to consult their points, tickets, nearby stores, add regular products to the basket or even ask for recipes.
- marketing & Business: We will teach how we integrate AI to improve analysis, efficiency and results: questions about natural language dashboard, simulations and predictions, promotions and coupons by segment, and more automated and controlled campaigns.
- Store employees: We will show how generative AI in the Comerzzia Staff App reinforces personalized attention in store: recommendations according to preferences or budget, creation of looks, stock consultation and customer support, to upload the average ticket and improve satisfaction.
In addition, you will see live the operation of our POS solution and our apps that speed up the operation of staff and increase the shopping experience and strengthen customer loyalty.
The store of the future
We will show what technologies are setting trends and how to integrate them to improve operational and customer experience: from safer and frictionless purchase (Frictionless payments, Computer Vision and AI for fluidity and Loss Prevention) to Mobility with generative AI for loyalty and to support the Role of the staff in smart and personalized recommendations. And much more!
Expert panel
At 12:45 we will also be in the Red Room (Plenary), with the panel of experts “Elevating Customer Engagement In-Store and Online”, moderated by Comerzzia, in which they will participate:
- Javier Urbina, Retail Operations & Percassi Head Sales.
- Ramón Álvarez, Brand, Customer and Commerce Business Technology Director of Mango.
- Digna González, Director Alcampo Customer Experience.
If you want to see how the unified trade is evolving when it really connects with AI, data and processes, see you on #RetailForum26!
