“Buy anywhere, fulfill anywhere and return on anywhere” and do it quickly and seamlessly

POS and OMS integration across online channels for a real omnichannel experience

In recent years, we have been talking about omnichannel or multichannel strategy as a “must” in the retail sector. However, the real scenario of internal processes involved to realize this promise of “real” omnichannel experience to our customers is harder than it looks. In fact, few retail organizations have really achieve it. Our hyper-connected and demanding customer lives immersed in a society of participatory and collaborative consumption, where the on and off worlds are blurred to be one and the technologies cloud, mobile, social, and the Internet of Things, converge to form part of our customers lifestyle. It is significant that in its latest market analysis, “Market Guide for Digital-Business Ready POS Applications for Multichannel Retailers”, Gartner confirmed that a robust point of sale is the key to omnichannel strategy, and it must integrate the Order Management System (OMS). In line with this, Gartner recommends retail CIOs, “to identify all points of interaction between the POS and OMS in order to maximize the efficiency of fulfillment”. As a solution to a broad spectrum of customers from medium to large sizesthe enterprise commerce platform, comerzzia, includes an integrated OMS with its own POS, ensuring all omnichannel fulfillment processes. Among its competitive advantages, comerzzia POS is built as the hub of an omnichannel strategy being able to support any of the omnicahnnel processes of a retailer. While for Magento eCommerce platform, comerzzia is the hub for OMS processes, comerzzia POS is also integrated and certified with SAP Hybris OMS . Thus, comerzzia solves the main challenge of retail, allowing among other capabilities: Management of different types of services in each store, such as click & collect, ship from store and collect from store, ensuring all cross-channel processes, stock visibility and inventory persistence.

1. Management of customer preferences regarding product substitution, preferred locations and delivery calendar service.
2. Management for each POS. Each point of sale has the ability to collect and / or deliver any order or service, notifying through alerts system.
3. Return services across-channels.
4. Ability to redeem coupons and other benefits across-channels.

As Gartner points out, all these aspects are critical to retail, especially in terms of speed delivery at the right time, in order to fulfill the customer promise “I want it, where and when I want it.” This approach gives retailers the competitiveness they need, offering customers a seamless omnichannel experience, which increases their engagement with the brand. The inclusion of comerzzia in the latest Gartner Market Guide, shows that this solution is aligned with the digital transformation that is happening in the retail. (¹)Market Guide for Digital-Business Ready POS Applications for Multichannel Retailers, by Miriam Burt y Joanne Joliet, posted on 22 de Agosto de 2016. Article written by Marta Serrano SanjuánMarketing Manager from comerzzia