Gartner® has once again recognized comerzzia as a Representative Vendor in its new Market Guide for Unified Commerce Platforms Anchored by AI-Enabled POS.
This updated Market Guide marks a turning point in the evolution of unified commerce: Artificial Intelligence (AI) has evolved from an experimental capability to a core element within Point of Sale (POS) platforms, enabling hyper-personalized interactions, greater agility in customer decision-making, and improved operational efficiency for retailers across their store networks.
According to Gartner®, leading Unified Commerce (UC) platforms are now defined by their MACH architecture, their ability to operate in a composable way, and their focus on cloud, web-scale, modular, and adaptive solutions.
The guide emphasizes the consolidation of in-store mobility experiences for both customers and associates, the applied use of AI, IoT and RFID integration, and the emergence of applications designed to upskill store associates helping to create superior shopping experiences and enabling advanced clienteling strategies.
This Market Guide also includes solutions such as comerzzia, with proven capability to support both Tier 1 and Tier 2 retailers operating in complex and large-scale environments.
In this edition, comerzzia once again stands out for its versatility in serving both food and non-food retail, being the main platform in the report with solid coverage across both segments.
For comerzzia, this new recognition consolidates its position as a native unified commerce platform AI-driven, agile, and integrable capable of adapting to all types of retail segments (food and non-food), with solutions that connect the entire ecosystem: from POS and OMS to loyalty and real-time analytics (Involve CRM Analytics).
Additionally, comerzzia offers broad international coverage, with a presence in more than 60 countries, providing a solution designed to support retailers in their global expansion through scalability, fiscal adaptability, and operational flexibility.
Furthermore, beyond its modular approach, comerzzia also stands out for its shared code base, fostering resilience and independence and enabling retailers and partners to accelerate the deployment of new features or custom developments efficiently.
“Being recognized once again by Gartner®, at a key moment when the guide evolves thanks to the new capabilities driven by the integration of artificial intelligence, reinforces our position as a global reference in unified commerce and as a future-proof technology for the retail industry.
We are currently developing real AI use cases designed to address specific sector needs such as anti-theft systems, computer vision, smart checkout, advanced analytics, personalization, and clienteling,” explains Sergio Lafuente, CEO of comerzzia.
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