Gartner recently published a Vendor Guide that outlines different technology solutions around digital commerce, as well as a list of Sample Vendors of each one. Per our view, this guide points out the importance of having a complete digital commerce platform, with an ecosystem of adjacent applications that create consistent and unified experiences for customers. In the Gartner 2019 Digital Commerce State of the Union Survey 42% of respondents confirm that improving customer satisfaction is one of the three most important drivers for digital commerce. Some of the technologies included in this guide are: live chat, virtual customer assistants, visual product configuration, translation services, market places, web content management, etc. comerzzia is recognized as a Sample Vendor along with other companies with other vendors for its CLIENTELING SOLUTIONS. Clienteling services can be defined as the set of all custom actions that can be carried out by a store employee and the customer, preferably with a mobile device where you can search for item and customer information, as well as other personalized actions. These actions make it possible to improve customer engagement, collect data on their needs and consumption, and speed up sales. In this sense, comerzzia FastPOS allows you to have all the information regarding the loyalty program. In addition, it is pre-integrated with the Adyen payment gateway and has an advanced gestural interface which creates the possibility of improving customer support. Among some of its functionalities, we can find:
- Access to the store catalog with real-time searches, where you can see information associated with the product, its characteristics and stock.
- Generation of sales tickets and sending by email to the loyal customer, as well as the option to park a ticket to retrieve it later at the POS.
- Compatibility to generate sales with discounts.
Follow this link if you want to know more about our capacity. If you want to know all the Sample Providers named in this guide, you can access the document here leaving your information in the form.
Gartner, The Gartner Digital Commerce Vendor Guide, 2020, Christina Klock, Sandy Shen, Jason Daigler, Mike Lowndes, Mark Lewis, Dayna Ford, 18 March 2020
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