comerzzia took part as a platinum sponsor at Retail Forum Madrid 2025, the leading meeting point for retail professionals in Spain. The event featured a full agenda, with Comerzzia present in several key moments throughout the day.
At stand 24, the comerzzia team showcased its latest technological solutions designed to enhance the shopping experience, streamline in-store operations, and offer new ways to engage with customers. Comerzzia also participated in the Future Store B alongside Tier1, Easeefy Technologies, DIGI Global (TERAOKA Group), and NCR Corporation, demonstrating real integrations involving generative AI, computer vision, smart scales, and mobility tools for store staff.
One of the highlights of the day was the expert panel held in the Red Room, focused on how Generations Z and Alpha are transforming retail. Moderated by Patricia Pasadas, the session included representatives from TENDAM, Décimas, and NORMAL A/S, who shared their perspectives on changing shopping behaviors, the strategic use of data, the evolving role of store staff, and the relevance of physical stores in a digital-driven environment.
comerzzia also participated in the Leaders Room during a best practices session with Tier1, where speakers from Mayoral and Valvi Alimentació discussed how to deliver an effective shopping experience using data-driven strategies, presenting their own success stories and shared challenges.
The day concluded with the visit of comerzzia’s international partners and collaborators, reinforcing a shared vision of unified commerce and the company’s global scope.
Through its participation in Retail Forum, comerzzia reaffirms its commitment to innovation and the development of technological solutions tailored to the real challenges of the retail sector, promoting a more agile, connected, and customer-centric store model.
