Seville, Spain, 16 of September – comerzzia, a leading provider of a multichannel IT platform solution for retail management stores, today announced that it has been identified as a Representative Vendor in the Gartner’s Market Guide for Digital-Business-Ready POS Applications for Tier 2 Midsize Multichannel Retailers (¹) report. comerzzia was listed for its implementation of reporting and analytics capabilities. According to Gartner, “In the next two to five years, retail CIOs must implement a digital-business-ready point of sale in the context of a digital business strategy that focuses on enhancing customers’ lifestyles“. The research offers deep market insights for retail companies providing: 1. Market analysis and comparison of omnichannel POS applications vendors.2. Critical criteria that CEOs, CIOs and CMOs need to know before choosing the right unified omnichannel commerce platform. For example: Gartner recommends retail CIOs to “facilitate a workshop, as part of the digital business transformation roadmap, to gather the “must-have” digital-business-ready POS requirements for the convergence of cloud, mobile, social and IoT.” As well as, conducting “comprehensive process mapping to identify all the interaction points between POS and order management (OM) in order to maximize the efficiency of fulfillment.” 3. Challenges and emerging trends around POS capabilities to service customer’s lifestyles.
“Our main focus is to work on top of IT trends in retail to provide our customers with technology that optimizes customer shopping experiences, developing a strong product that best contribute to corporate growth and profitability,” said Francisco Javier Rubio, CEO of comerzzia. “We believe being named by Gartner as a Representative Vendor within digital POS ecosystem reinforces our solution’s value to our customers that are involved in a business digital transformation.” comerzzia POS is able to deliver existing and new functionalities in a flexible and agile manner in order to enable the retailer to respond flexibly and agilely to customer and market requirements. In this regard, comerzzia uses SOA services-based application architecture to enhance multichannel capabilities. The programing language is based on Java which main advantage it is the independence with from proprietary systems of peripheral devices that access the POS as well as the hardware platforms on which it is installed and operating systems on which the application runs. This gives the Retailer flexibility in their choice of POS infrastructure and support and freedom to choose suppliers, resulting in reduced maintenance costs and direct impact on the return on investment. To meet the customer promise “buy anywhere, fulfill anywhere and return anywhere”, comerzzia has its own OMS in addition of the official certification with SAP Hybris. Other product differentiation from the competitors is the advanced analytics from transactional data, IoT and its social media, including real time retail customer trends comparison; ensuring the convergence of cloud, mobile, social media and IoT capabilities to service customers’ lifestyles in the context of digital business. Read free Gartner’s full report in: www.comerzzia.com/portal/market-guide-gartner (¹) Gartner, Market Guide for Digital-Business-Ready POS Applications for Tier 2 Midsize Multichannel Retailers, by Miriam Burt and Joanne Joliet, August 22, 2016 Gartner DisclaimerGartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.About comerzzia comerzzia is a modular retail store management platform that enables retailers optimize their customer experience across multiple interaction channels to give consistent and high quality service that drives higher satisfaction, loyalty and sales. Comerzzia is also a fast and simple solution to implement an omnichannel strategy into big and medium retailers, as an independent modular suite solution but seamless integration. Additionally, the POS is designed to be integrated with any third-party applications (OMS, CMS, CRM, ERP, e-Commerce). The route to market and support comerzzia is carried out by a local and global certified partnering network. Spain: Deloitte, PwC, Tecnocom, Seidor, Grupo Oesía, Aurenthic, Grupo Sotis, On Sistemas, The Workshop, Alio, STO, Reddium, Ingenia, NortConsulting, Arbentia, Saima, Biguntek.LATAM:Retailware, Provedatos, Seidor Colombia, IDCAE, Novasoft. MENA:Seidor MENA. For further information, please contact comerzzia’s marketing manager, Marta Serrano: mssa@comerzzia.com
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