Founded in 1983, La Sirena is the largest frozen food retail chain in Catalonia, with over 250 stores and 600 points of sale.
La Sirena has taken a decisive step in its digital transformation with the adoption of comerzzia. This implementation has reinforced its promotional, personalization, and shopping flexibility strategy, consolidating its position as a leading player in the sector.
An Evolving Retail: The Need for a Scalable Platform
With over 30 years of history, La Sirena has established itself as a key player in the food retail sector, with a strong focus on quality, variety, and innovation in products and service. However, the sector’s rapid growth and transformation demanded a technological upgrade to ensure a solid, scalable, and future-ready sales system.
Before implementing comerzzia, La Sirena operated with an internally developed solution that presented limitations in scalability, stability, and promotional management¿all critical factors in a business where offers and customer loyalty are essential for growth. Additionally, the system lacked the flexibility needed to adapt to the evolution of unified commerce, creating friction between online and in-store operations.
The Solution: A Unified, Powerful, and Flexible Platform
With comerzzia, La Sirena has integrated a robust solution that addresses its key operational and commercial needs. The implementation includes:
- The latest version of comerzzia POS: A revamped look & feel, featuring a more agile, intuitive, and employee-friendly interface that enhances in-store efficiency and accelerates sales processes.
- The most advanced promotional engine on the market: Comerzzia enables La Sirena to deploy a highly flexible and dynamic promotional strategy, ensuring precise discounts and offers across all points of sale.
- A frictionless shopping experience: Comerzzia simplifies the customer journey, allowing seamless integration of future solutions to achieve a truly unified commerce model.
With over 2 million loyal customers and 78% of sales linked to its loyalty program, customer retention and experience are at the core of La Sirena’s growth strategy.
Towards Unified Commerce: Integrations with Salesforce and SAP
One of La Sirena’s key strategic objectives is achieving a fully integrated digital ecosystem. Thanks to the implementation led by our partner Seidor, La Sirena can now connect comerzzia with its new online store on Salesforce eCommerce, allowing for centralized management of promotions, customer data, and purchasing processes.
This project also integrates Hybris for marketing and SAP as ERP, ensuring a solid, interconnected, and scalable technology infrastructure.
The Future of La Sirena with Comerzzia
La Sirena’s digital transformation continues to move forward with comerzzia. With a platform designed for scalability, stability, and continuous improvement of the customer experience, the company is gearing up for a future where technology, loyalty, purchasing flexibility, and innovation will be the pillars of sustained growth.
At comerzzia, we remain committed to delivering solutions that empower retailers to evolve toward a truly unified, frictionless, and customer-centric retail experience. Do you want more info?
