Abacus: The Leading Cooperative in Culture, Education, and Leisure
Abacus is a leading cooperative in the bookstore, toy, and stationery sectors, with a presence in Catalonia, the Valencian Community, and the Balearic Islands, along with a strong online store. Its mission is to distribute quality products that contribute to education and culture based on cooperative values. With 47 physical stores managing over 900,000 product references and a record turnover of €128.4 million in 2023, Abacus continues to expand, as evidenced by its recent opening in Palma (Mallorca).
What Kind of Shopping Experience Does Abacus Aim to Provide?
The shopping experience that Abacus aims to offer its customers is clear: personalized, agile, and efficient.
Judit López, Retail Manager at Espai Abacus, describes it as follows: “We want the customer to feel at the center of everything and for the shopping process to be as easy and smooth as possible for them.”
The Power of Unified Commerce with comerzzia
The implementation of the native unified commerce platform from comerzzia has enabled Abacus to achieve this ambitious goal.
- Unified customer data.
- Process optimization.
- Enhanced shopping experience with faster and smoother payments.
- High integrability, versatility, and scalability of the solution.
Additionally, by integrating comerzzia FastPOS as a mobile sales solution, Abacus has streamlined the payment process using mobile terminals (ITOS), significantly enhancing the shopping experience: anywhere and anytime.
It’s also worth highlighting the seamless integration of comerzzia’s ecosystem with Comercia Global Payment, facilitating frictionless payments and reducing payment errors, making the process easier for customers, with significant cost savings by unifying sales and payments on a single terminal, and increasing sales opportunities at any location.
Mobilizing the Point of Sale
The use of in-store mobility has been key to improving flexibility in sales management.
As stated by the Abacus team, here are some of the unique benefits of FastPOS:
- Faster, more agile sales, anywhere in the store.
- More space for product displays.
- Real-time product information updates.
- Offers more personalized experiences to customers by identifying loyalty members.
- An agile and elegant solution to empower store employees.
Sant Jordi Campaign
It has also enabled Abacus to mobilize its point of sale and take it outside for critical campaigns like Sant Jordi, one of the most important days for book sales in Catalonia. During this event, mobile terminals were set up at more than 90 sales points, allowing customers to make purchases quickly without waiting in long lines.
Judit López highlights a major advantage: “At book signing points, customers don’t have to queue twice to pay. We bring the `checkout’ to the customer,” demonstrating how comerzzia technology facilitates a quick and smooth purchase process, enhancing the customer experience.
Thanks to Abacus’s continuous growth, along with the use of the comerzzia unified commerce ecosystem integrated by our Gold Partner Seidor, record-breaking figures were achieved during Sant Jordi 2024, exceeding €4 million in sales throughout April. Compared to the previous year, they achieved 22% more revenue during the event and 4% more throughout the entire campaign.
