Generative AI is becoming a key capability in retail, integrated into unified commerce platforms. This is highlighted in the latest Gartner Market Guide, which underlines its role in optimizing processes, personalizing and improving customer relationships, and delivering tangible results when it is properly connected to business data and operations, while ensuring data security and control. How does this translate into real-world use cases?

On January 21, comerzzia will host a webinar aimed at retailers interested in applying AI to their business, as well as comerzzia users and partners. In this session, we will take a business-oriented approach to show how generative AI can be integrated into a unified commerce ecosystem to improve customer experience and support retail decision-making, particularly in areas such as promotions, commercial actions, and in-store assistance.

During the webinar, we will demonstrate in practical terms how comerzzia integrates generative AI services through its component “comerzzia Conversational AI Integration” (ccAIi), with the goal of delivering real business impact from three key perspectives.

From the consumer’s point of view, we will show how to create more agile and satisfying experiences through WhatsApp, enabling customers to interact conversationally to check loyalty points, receipts, nearby stores, add frequently purchased products to their basket, or request recipes or recommendations based on selected items.

From a marketing and business perspective, we will explore how the integration of AI into Involve CRM Analytics enables teams to work more efficiently and effectively. Teams can query dashboard data using natural language, create simulations and forecasts, design better promotions and coupons for specific customer segments, and execute campaigns in a more automated way.

From the store staff perspective, we will show how AI embedded in the comerzzia staff app supports more personalized and efficient in-store service. Examples include recommending products based on preferences or budget, creating looks, checking stock availability, and using customer data to improve the shopping experience, increase average purchase value, and strengthen clienteling strategies.

This webinar is aimed at marketing, customer relationship and CX leaders, commercial teams, and CIOs who need to understand how to apply artificial intelligence in an operational, practical, and secure way to generate real impact in retail business.

AGENDA

Date: January 21, 2026

Time: 4:00 pm to 4:45 pm

Program (spanish)

Webinar “Changing the rules of the game with AI at comerzzia”

• Introduction: Integrating generative AI into the comerzzia unified commerce platform.
• Use case 1: WhatsApp Business as a conversational channel for loyalty, with real examples of querying coupons, points, orders, stores, and the customer basket.
• Use case 2: Generative AI and advanced analytics to support prediction, segmentation, and decision-making based on real customer and behavioral data.
• Closing: measurable benefits, adoption scenarios, and next steps for incorporating AI-based capabilities in retail organizations.