Build loyalty. Understand your customers. Take action
Build long-term loyalty, develop a customer-centric strategy and harness the most powerful promotional tool on the market.
Now with AI agents that give your marketing team superpowers to analyse, understand and act faster.
Forget complex tools
In addition to building advanced loyalty programmes with points and rules management, Involve allows you to use natural language to:
From loyalty to intelligence
comerzzia Talaria is the evolution of Involve: AI agents specialised in your business that can diagnose situations, recommend the most suitable commercial strategies and execute them—all through a conversation.
It also sends alerts before you ask, identifies segments that can be turned into hyperpersonalised campaigns and designs initiatives that deliver measurable results.
Understand customers and their behaviour
You can identify:
Purchasing patterns and historical transactions based on transactional data.
Product behaviour in store: related products, price sensitivity and the impact of promotions.
Customer behaviour inside the store through IoT integrations.
Customer emotions based on sentiment expressed through language, using social media integrations.
Market trends based on a retail-specific taxonomy.
Advanced, automated tagging and classification
Intelligently identify behavioural patterns among anonymous shoppers and loyalty programme members to create segments with similar tastes and preferences.
Use transactional data from anonymous customers to guide your in-store product strategy. Personalise the shopping experience for loyalty programme members with segment-based promotions and discounts, personalised coupons and proximity-based offers.
Create long-term loyalty
Go beyond a basic points system to increase engagement and drive sales.
Whether you want to launch a new loyalty programme or improve an existing one, our team of experts will help you create a profitable plan aligned with your business and strategy.
Build it through a Loyalty App or bring it to WhatsApp with advanced generative AI capabilities.
Hyperpersonalised promotion, discount and coupon campaigns
comerzzia Involve helps you define and execute your promotion and rewards strategy to deliver a better shopping experience.
Personalise promotions and discounts by segment, apply them across any channel and execute them using natural language, without the need for a dedicated IT team.
Loyalty integrated with WhatsApp
We integrate loyalty with WhatsApp and enhance the experience through generative AI. Your customers no longer need a separate app: they can talk to your brand in the same place they already use for their everyday conversations.
They can use natural language to check information, points balances and loyalty programme details.
They can add frequently purchased products to their shopping basket, unified with all other channels, using whichever method is most convenient: text, a photo of a written list, images of products and more.
They receive personalised suggestions, including recipes, preparation ideas and recommendations based on their purchase history.
A smoother, smarter and more useful conversational experience.
A well-executed loyalty programme is now a necessity, not an optional extra. Today’s consumers are disloyal by default, and an effective loyalty strategy is what generates brand value, engagement, repeat business and increased sales.
comerzzia Involve helps you build a deeper relationship with your customers. By integrating loyalty across every channel, you can increase store traffic, repeat purchases and retention, while turning customers into brand advocates.
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