Client profile Aromas
A benchmark in perfumery and cosmetics
Perfumerías Aromas, part of Grupo Cardoso, is the leading player in the sector in Andalusia and one of the most important nationwide, with a constant focus on expansion and technological innovation.
All its points of sale offer a wide ассортимент of perfumery, cosmetics, and personal care products, together with expert advice from its beauty consultants.
The brand’s philosophy is based on offering leading brands in selective perfumery and cosmetics, combined with personalized and specialized customer service.
Countries
SpainActivity
PerfumeríaProblem
Grupo Cardoso is made up of a group of companies with diversified business lines ranging from high-end perfumery and household care to food retail and variety stores. The group needed a unified, simple, and scalable information system.
Another key need was the launch of an online store that would allow the company to manage stock, offer an online product catalog, and remain operational and open to customers 24 hours a day, 365 days a year.
Solution
The solution included the technology required to implement a portal providing access to the online store. The technology selected for the portal, Liferay, was the most widely used open-source solution on the market for creating collaborative environments based on Web 2.0 technology, including portal content management.
The online store was designed to provide functionalities such as user registration, purchase terms and conditions, search and store locator tools, product selection, order review, checkout completion, item removal, payment options, cash on delivery, returns, purchase statistics, and many other features.
Aromas’ online store, developed on comerzzia technology, received the first prize at Andalucía SI 2013. After becoming a finalist by ranking among the top 10 in the public vote, a professional jury awarded first prize to Aromas.es.
Aromas.es also launched its own “Black Weekend” campaign from November 30 to December 1, recording 13,000 visits, 137,000 page views, and more than 850 orders.
