Client profile Encuentro Modas
Comercio unificado e integración con SAP.
Encuentro Modas is a fashion retail and distribution company founded in 1986 in Las Palmas de Gran Canaria. The success of its first store, originally focused on wholesale, led the company to invest in its own retail locations, and from 2000 onwards it began a nationwide expansion process across Spain.
Today, Encuentro is a leading name in fast fashion, with more than 126 stores across Spain and a team of over 850 employees.
Countries
SpainActivity
Specialty fashion and accessories retailProblem
The store management solution used by Encuentro Modas had become highly limited, outdated, and unsupported, making growth and expansion increasingly difficult. Its existing systems were also too complex, which made the opening of new stores almost unmanageable.
The company needed a technology partner capable of driving its digital transformation, enabling the adoption of new point-of-sale technologies and bringing a more professional, future-ready approach to its retail operations.
Solution
Encuentro Modas needed a modular, scalable omnichannel suite aligned with its growth strategy, capable of supporting operations across the entire country with the reliability and stability required to ensure business continuity at all times.
This need, together with SAP integration, became one of the key pillars of the project, which was successfully rolled out across all stores.
The modularity and omnichannel capabilities of comerzzia were decisive differentiators, as was the strength of our loyalty engine and the ability to deliver personalized offers to customers, with the goal of strengthening engagement with the end customer.
Results
The result was a centralized, agile platform built around the end customer, enabling targeted promotions and a loyalty strategy fully tailored to the company’s requirements.
Working with our partner IBM and through rapid SAP integration, we provided Encuentro Modas with technological robustness and functional flexibility, while supporting all the needs surrounding its loyalty strategy.
“Promotions are now much easier to manage thanks to comerzzia, allowing us to fully leverage all our retail operations through the platform.”
