Client profile Tramas+
Home textile specialists
Tramas is Spain’s leading home textile retail chain. With a network of 200 stores, the brand operates in Spain, Italy and Portugal, both through physical stores and online channels.
The company specialises in home wellbeing through textile products that bring comfort and colour into everyday spaces. Tramas stands out for its accessible prices and wide variety of bed and bath linen collections, as well as its pyjamas and loungewear.
At the end of 2024, the company launched its specialised home store concept, Tramas Home, with plans to open 100 stores over the next five years.
Problem
Tramas+ was using ICG, a system that was not suitable for this type of specialized retailer, as it was originally designed for the horeca sector. As a result, the company needed a retail-specific solution capable of supporting its expansion while enabling it to execute its strategy with flexibility and speed.
In addition, its ERP did not allow integration with other solutions and lacked the productivity the business required. Tramas+ therefore needed a management system that would allow it to centrally control all its data.
Another key challenge was finding a solution that could support both its national and international growth plans over time.
Solution
comerzzia, a comprehensive software platform specialized in the retail sector, was implemented with specific configurations, custom developments, and tailored requirements for this segment.
This made it possible to cover all the management processes needed at headquarters, in the back office, and at the point of sale, maximizing sales across all channels thanks to centralized management of product information, pricing, customers, loyalty, and promotions, as well as the availability of digital receipts for customers.
Results
Tramas+ has optimized time to market for store rollouts and remote software updates, while also benefiting from ON/OFF technology that ensures sales never stop in the event of connectivity loss.
Store stock management is now simple and automated, and the solution is integrated with the online store, built on PrestaShop, as well as Amazon, enabling the brand to sell through that marketplace.
“comerzzia gave us the opportunity to achieve a lower TCO and a very significant reduction in costs.”
