Client profile Veritas
Supermercados Veritas has deployed its unified commerce strategy with comerzzia, powered by an advanced loyalty program where the Veritas customer is now at the center of the entire marketing strategy.
Veritas is the leading supermarket chain in Catalonia focused on organic and eco-friendly products, with more than 80 stores across Spain and an online store.
Problem
This leading organic and eco-friendly food retailer has more than 80 company-owned stores and 15 franchises across Spain, Andorra, and Portugal.
The project started from the following scenario:
- Complex integrations
- Challenging rollouts for new store openings
- No integration between physical stores and online channels
- A basic loyalty program available only through the online store
- A more traditional technology landscape with a clear need for innovation
Solution
Channel unification: comerzzia has been key in developing a platform that connects digital and physical experiences, removing barriers between them and enabling services such as click & collect and the integration of purchases through the Veritas app.
Loyalty as a strategic core: comerzzia has played a fundamental role in developing Veritas’ loyalty program. Personalization of the shopping experience is one of the brand’s main pillars. Through Club Veritas and the Veritas app, customers can access personalized recommendations, coupons based on their shopping behavior and interests, and offers that truly add value.
One key figure: 65% of purchases at Veritas are linked to loyalty customers.
Technological innovation: comerzzia has strengthened Veritas’ ability to adapt quickly to customer needs, enabling processes that are more agile, accessible, and customer-focused.
Results
Veritas chose comerzzia to roll out its unified commerce strategy. The deployment was completed in one week for 56 unified stores across different territories, enabling a fast omnichannel implementation. The full project was delivered in 3 months, including SAP R3 integration.
“At Veritas, we are committed to a unified shopping experience. We aim to make high-quality, local organic products more accessible, while enhancing convenience and ease of access. Innovation and technology should act as a link that drives continuous improvement.”
Roger Ripoll, Chief Customer Experience Officer at Veritas
