Centroxogo
Customer¿s profile: Centroxogo
comerzzia as the center of unified commerce strategy.
Centroxogo is a chain of toy stores with international representation, offering a wide variety of items for children of all ages. They have 34 points of sale in Spain and throughout Portugal, 220 employees and stores with surfaces of up to 1500 square meters. Its business model represents a retail model with a tendency to integrate its physical stores with online sales. In its physical stores, color and design predominate, offering its customers traditional and also the most innovative toys, betting on quality products that stimulate the imagination and development of the little ones.
Activity:
Specialist retailer in toys
Market:
Spain and Portugal
Web:
PROBLEMS:
In the process of digital transformation, Centroxogo needed to focus on customer experience and customer engagement according to the demands of the sector, needing to integrate and incorporate its ERP and its e-commerce as another channel within its operation.
With an obsolete POS solution, expensive and without the ability to evolve, they needed to implement personalized promotions that would improve the brand image and a platform that would improve customer shopping experiences.
SOLUTION:
comerzzia, with its powerful natural language promotions engine, quickly deploys unified commerce beyond omnichannel. With its approved solution in Portugal, we adapt to the required taxation, centralizing all the information in our Backoffice, which together with the integration with the Microsoft ERP and Magento as e-commerce, provides absolute visibility of the company's data.
RESULTS:
60 POS and more than 30 stores running at full capacity, allowing a simple, powerful and flexible integration with other systems. comerzzia, the center of all online and offline operations, allows the customer to be the same on all channels, and is able to analyze their behavior. Centroxogo's strategy allows you to shoot personalized promotions at the cross-channel level and at the right time, improving the engagement with the customer and allowing the consumer to interact with all channels, including the online store, thanks to the integration with Magento.
The next steps for Centroxogo will be to be able to prepare orders online from the OMS module and access the information of the order tracking in a real and integrated way.