The Eight Building Blocks of CRM: Overview


Many companies still believe that a CRM project is independent of the business strategy. At this time, competition is increasingly higher in the retail market so for this reason your CRM needs to be part of your business strategy. You have to differentiate yourself from other companies by exploiting customer data and providing exceptional and differentiated shopping experiences, which also allows you to improve engagement and increase sales.
comerzzia gives you the opportunity to read this Gartner research called The Eight Building Blocks of CRM: Overview to know the 8 building blocks to considerar for the implementation of a CRM strategy.
With this research, you could do:
  • Analyze the current status of your CRM and see the minimun requirements for the perfect strategy
  • Learn how to apply the methodology proposed by Gartner to obtain the best results in your business 
  • Use the "best practices" definided in each building block to avoid pitfalls and know the general scope of a CRM program
comerzzia can help you to design your CRM strategy with our skilled team. Contact us and prepare your retail business to offer personalized experiences to your customers.
* Document avaliable during July 2020.
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Gartner, The Eight Building Blocks of CRM: Overview, Ed Thompson, 16 May 2019
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