The great challenge of retail
This new challenge means that retailers have to continue reorganizing not only their technological processes, but also their operations, their strategies and their employees in order to create flexible and consistent experiences between and through the different channels.
Get your customer to have a unified view of your brand

To facilitate a unified commerce experience, digital retail transformation must be built on the basis of the customer understanding.

 

Regardless of the number of channels, including Market Places, customers expect flexible and consistent shopping experiences between and across different channels, which means that all customer-oriented processes must be unified, providing an exceptional experience.

 

These processes must be defined in their most basic terms:

 

Search, transact, deliver, consume and, where appropriate, return and refund, always passing through the lens of the consumer experience.

 

This requires the fusion of online and physical worlds. It is about getting a unified view of the brand in the customer's eyes.

  • 360º view of your customers. From the central, the POS, or a mobility device in store.
  • Know, analize and act! Know customer's likes and preferences for direct marketing or merchandising actions with loyal and anonymous customers, through Big Data applied and cross-channel management campaigns.
  • Integration with all customer's touch-points. Offline and online channels, plus Social, smart phones, smart gadgets¿
  • Unified prices, promotions and offers through off and online channels, allowing differences in pricing per channel for specific events and clearly articulated in a given period of time.
  • A world of services to the customer through comerzzia Customer Experiences Management. Information on types of delivery and other services such as product customization or repairs available by store.
  • Unified view of your stock, anywhere, anytime. Visualization of the available stock assortment by store and warehouse, even buying from a Marketplace.
  • Simple, flexible an agile modular solution, enabling fast deployment regardless the number of stores.
  • Go intenational! Without internationalization frontiers. Multi-platform multi-language, multi-database, multi-currency, and taxation regulation adaptation to any country.
  • Simple integrations with any ERP, CRM, e-Commerce, OMS, EFT systems ¿

 

"The easiest way to unified commerce"