Fund Grube
Profile: Fund Grube
Specialists in perfumery and cosmetics.
Fund Grube is the largest chain of stores in the Canary Islands specializing in the sale of Perfumery, Fragrance and Cosmetics products.
More than 30 years of experience guarantee the Fund Grube team, formed by more than 500 professionals and a total of 20 stores distributed in commercial and tourist areas of Gran Canaria, Tenerife, Lanzarote and Fuerteventura. They are joined by 7 clothing stores Shana also under his management and a store of accessories Walk.
The secret of its success is its model of customer loyalty and sales incentive through a complex system of promotions.
Country:
Spain
Market:
Perfumery, Cosmetics, Accessories and Fashion
Activity:
Sale and retail distribution
Results
We managed to implement comerzzia in record time in all the stores of Fund Grube, improving its sales processes by up to 30% with an integration between SAP, Backoffice de comerzzia and POS.
The success in the rapid implementation led to the parallel implementation of its 7 Shana clothing and accessories stores also belonging to the Fund Grube group and the Walk store.
Problematic
Fund Grube, in full growth stage, demanded a solution that would adjust to its processes and its high work performance. In this line, it required a change in their computer systems in a certain way obsolete and unstable both in the case of ERP and in the POS, with a completely customized solution far from any standard product.
Along with this need for technological modernization, it needed to strengthen its promotions system as the central axis of its client affiliation strategy, both to encourage first purchases and to retain repeat customers. For this, he demanded the use of coupons for manual printing as well as automatic or random printing, application of complex promotions, optimizing his application giving the best offer to the client, a system of intelligent accumulation of points, etc.
Solution
comerzzia, taking advantage of its standard integration interface through idocs, joins SAP for Retail, within the synergy with Seidor, to offer a standard and cutting-edge solution in store processes.
comerzzia 3.0 is implemented along with some customizations, giving Fund Grube the technological robustness and functional flexibility it was looking for as well as supporting all the needs around its loyalty strategy:
- Promotions engine integrated with general loyalty system of the company, based on conditioning rules (type of article, time slot, type of affiliate, etc.) and calculation of the best option for the client.
- Incentive of future purchases with a promotional system for accumulating points or printing coupons based on conditioning rules, random printing or manual printing in the store.
- New POS in JavaFX technology with stand-alone terminals on independent databases.
- New functionalities in POS to increase the performance of store cashiers as returns associated with original ticket or change of article in a single step.