comerzzia positioned as "representative vendor" in Gartner Market Guide

Digital POS for multichannel retailers


Gartner acknowledges comerzzia in Market Guide for Digital-Business-Ready POS for Multichannel Retailers.The research is based on technology vendor's capabilities to execute a point of sale ready for digital business transformation across 6 main areas:

  • Application Architecture
  • POS Implementations in and Across the Channels
  • Execution of Cross-Channel Customer Processes at POS
  • Synthesis Between POS and OMS
  • Converging Capabilities
  • Data and Analytic Capabilities

According to the report "In the next two to five years, retail CIOs must implement a digital-business-ready point of sale in the context of a digital business strategy that focuses on enhancing customers' lifestyles".


In this sense, Gartner recommends retail CIOs to facilitate a workshop, as part of the digital business transformation roadmap, to gather the "must-have" digital-business-ready POS requirements for the convergence of cloud, mobile, social and IoT. 


Get the full report to discover:

  • Market analysis and comparison of leading POS applications vendors.
  • Critical criteria you need to know before choosing the right unified commerce platform.
  • Challenges and emerging trends around POS capabilities to service customer's lifestyles.


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Read more in the Market Guide and find out what Gartner says about conducting comprehensive process mapping to identify all the interaction points between POS and order management (OM) in order to maximize the efficiency of fulfillment.
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