Internacionalization with comerzzia

Mascaró

Customer¿s profile: Mascaró

The success of a leading shoes company

Mascaró was founded in 1918 and designs, produces and sales shoes with the best Spanish and Italian skins, and currently has 90 stores in 22 countries around the world. Each of his shoes is created with love and passion for shoemakers, many of them children and grandchildren of the initial workers. 

 

Activity:
Specialist retailer dedicated to shoes

 

Market:
Global

 

Web:

https://www.jaimemascaro.es/

PROBLEMS:

Mascaró, in full stage of growth and international expansion, needed a platform that had great capacities for internationalization, that was multi-language and with fiscal regulations adapted and prepared for each country, a key point for this company and its stores. In addition, he needed to improve the customer's shopping experience, and give him the ability to buy and return through any channel. 

SOLUTION:

comerzzia allows Mascaró, through the advanced loyalty system, to segment its customers and offer them exclusive and personalized promotions, increasing engagement from any channel. comerzzia also manages the needs of the central office, backsotre, sales and complete supply of stores, which together with the integration of the ERP, guarantees a complete and leading solution of the global store process.

 

RESULTS:

We managed to deploy comerzzia in all Mascaró stores in less than 6 months, so that the company is ready for Black Friday and Christmas. The rapid implementation and speed with the project has been executed has ensured the success of its global expansion plan and has made it possible to reduce costs thanks to the resolution of international tax and communication problems, promoting a unique loyalty system for Improve customer shopping experience.

 

Its sales processes have also been improved with the integration of its Financial Software (AS400) and its e-commerce, based on the Magento platform.

 

The next step in its omnichannel strategy will be the unification of its own stores and its franchised stores, which we will join under the comerzzia software to allow full traceability of its customers.

 

comerzzia has all the necessary functionalities and requirements for both Premium shoe retailers and retailers that operate in a lower-cost segment, providing them with centralized management and adjusted to their global operations.

 

"The rapid integration of the store tpv with the ERP and management systems has enabled a simple and rapid adoption of omnichannel", Mascaró