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Discover comerzzia Scan&Go: the new shopping experience in the supermarket

 

In its continuous innovation, comerzzia continues to bet on providing the retailer with all the necessary tools to be closer to the customers. Being able to improve and offer the best possible shopping experience to the end customer is one of the main lines we pursue in comerzzia.

 

Can you imagine that there weren¿t queues at the checkout line of physical supermarkets?

 

comerzzia Scan&Go is a system that uses a mobile application to connect the final consumer with the supermarket, allowing them to make the purchase without having to go through the checkout line, avoiding queues in supermarkets and thus making the purchase an agile and pleasant process for the consumer.

 

[DISCOVER THE NEW SHOPPING EXPERIENCE]

 

The advantages that can be extracted for the retailer food are the following:
  • Increase in sales: this solution is designed to optimize sales through cross-selling, up-selling actions and avoid loss of sales due to agglomeration of consumers in the cash line, for example.
  • It can be integrated and complemented with different solutions, so that from comerzzia we offer the retailer a great competitive advantage.
  • Scan&Go allows to unify the digital process via mobile through the app with the physical purchase process.
Some of the advantages that are extracted for the final consumer, and which are also important for the retailer are:
  • Avoid queues at the checkout line, so that sales occur more effectively and quickly, causing the retailer to optimize its sales process.
  • Generation of greater engagement and loyalty with the brand, since an extra added value is perceived.
  • The shopping experience for the customer from the retailer is very comfortable, agile and intuitive.
  • Scan&Go is adaptable and accessible from anywhere, so the customer can prepare the shopping list from home, as a process prior to going to the physical store.
But ... there is still more!
  • The retailer can offer its consumers personalized promotions depending on the shopping basket they are making, in addition to the app allowing them to have a frequent purchase assistant that reminds the consumer that they may have forgotten, based on their ticket history. In this way, the retailer does not lose any sales and the consumer feels very close to their food brand.
  • Thanks to the integration with AECOC, the app is able to display the nutritional information of the product that the consumer scans and they will be able to assess the nutritional levels of their total purchase through the app's nutritional system.
  • In addition, the food retailer will always be able to decide who is or is not part of the group using Scan&Go according to a series of variables, giving great importance to customer loyalty.

If you want to know more information about what Scan&Go can do or a demo of our system, click here. Get on the boat of the new experience for your client.