Customers as perfumerías Ana, de la Uz, Aromas, Fundgrube, Arenal perfumerías, L¿oreal, Equivalenza and perfumerías Magie trust comerzzia for their unified commerce strategy.

 

Number of POS: more than 1000 POS

 

Countries: Spain (Islands included), Andorra, Portugal, USA, LATAM (Honduras, Costa Rica, El Salvador, Argentina).

In the current market landscape, retailers and brands are realizing that today, and more than ever, it is necessary to interact with the final customer in a totally proactive way, allowing them to have an improved shopping experience and serving them in the most convenient for them, in a personalized way and complying with all customer requirements. Currently, consumers search, inform and buy: they are increasingly demanding with the specialist retail, which is increasingly entering the online and internet world.

 

In this area, comerzzia adapts to any of the purchasing processes of the current consumer, since it is the leading software in the retail sector of perfumeries, where it has more than 1000 POS distributed in several countries, including the LATAM and USA markets. Thanks to our adaptability to the different tax laws, comerzzia unfolds quickly and easily anywhere in the world, giving companies a centralized view on the customer and prepared for unified commerce.

 

The starting situation of perfume companies is usually similar: the POS they have are not able to evolve according to the requirements of the sector, they do not have personalized promotions or an advanced and segmented loyalty policy. Many of them also do not have distribution and provisioning algorithms, agile logistics processes in physical stores and warehouses or a real-time regulated stock.

 

Thanks to our unified commerce platform, these companies manage to unify all their sales channels, improve their brand image based on a strong strategy of engagement, with a powerful natural language promotion engine and an e-commerce aimed at improving the customer shopping experience, providing high quality service and allowing to sell 24 hours a day, 365 days a year.

 

With the strong competitiveness that operates in the perfume sector, being able to make personalized offers and lots and study the different promotions made, as well as the planning of treatment batches for customers are key processes that generate a very important added value facing end customers.

 

comerzzia is able to deploy and implement with all the customizations required by specialists, integrating with the ERP or other systems to offer a complete and standard solution of all offline and online processes.