comerzzia Involve CRM is a standalone Advanced Analytics module that provides you a deep understanding of your customers, allowing you to customize your sales and communication strategy, offering a unique experience and differential value.
----Unique experiences--- | ---Segmentation algorithms--- | ---Promotions in natural language--- |
Create unique experiences, customized and memorables for your customers trough Involve CRM | Segment your customers, even the anonimous, creating colectives and special groups | A powerful promotion engine, with wich your own marketing departament can execute the strategy |
- Analysis of customer emotions based on sentiment expressed in language.
- Trend analysis based on general market sentiment (retail specific taxonomy)
- Analysis of purchase patterns and historical tickets from transactional data.
- Analysis of in-store product behaviour, related products, price sensitivity, impact of promotions.
- Analysis of in-store customer behaviour (IoT).
Identificamos patrones de comportamiento en clientes anónimos y fidelizados, creando grupos de clientes con gustos y preferencias similares.
Podrás tomar decisiones acerca de las estrategias de producto en tienda con los clientes anónimos.
Personaliza las experiencias de compra de tus clientes fidelizados mediante promociones y descuentos por segmentos de clientes, cupones nominados, ofertas por proximidad y el sistema de alertas de clientes en RRSS desde el POS.
Loyalty goes beyond a basic point system, with wich you will improve customer engagement and increase sales. In addition, you can give your loyal customers access to the Loyalty App, an agile and simple tool for managing their profile, laying the foundations for managing recurring purchases or subscriptions to orders.
If you want to start your Loyalty Club or improve it, our group of experts will help you build a profiterable loyalty plan oriented to your business and your strategy.
A well-executed Loyalty program is really necessary in retail today. In today¿s world, customers are "unloyal", they change their behaviour and consumption habits, so Loyalty plays a very important role generating brand value, engagement and higher sales.
Involve CRM allows you to develop a deeper relationship with your customers. By integrating Loyalty across all channels, you gain significant benefits, more traffic in-store, repeat purchases, customer retention and brand ambassadors.
Involve CRM helps you to define and execute your promotions and rewards strategy to deliver a better shopping experience. You can customize promotions and discounts by customer segments, appicable across any channel, and without the need for specific IT team.