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comerzzia Strengthens Its Presence in Italy with the Addition of Retex as a New Gold Certified Partner
Comerzzia, a leader in unified commerce solutions, announces its growth and expansion into the Italian market through a new strategic alliance with Milan-based Retex, Italy. This collaboration marks a significant milestone in strengthening Comerzzia's implementation in the European market and beyond, enhanced by Retex's global presence, especially in China.
Retex is recognized for its innovative approach in the retail sector, offering a wide range of in-store services and solutions, as well as marketing and communication, user experience design, and marketplace strategy development. Its deep market understanding and focus on creating memorable experiences across multiple channels make it the ideal partner to advance Comerzzia's customer-centric vision in Italy's retail food market.
Luca Venturoli, Managing Partner - Consumer Retail & Food Service at Retex, expressed his enthusiasm for this partnership: "Joining as a gold certified partner of Comerzzia is a step forward in our mission to redefine retail. We are excited about the opportunities this alliance brings, further driving omnichannel retail."
Javier Rubio, CEO and Founder of Comerzzia, highlighted the significance of incorporating Retex into their partner network: "Adding Retex as our partner in Italy not only strengthens our presence in Europe but also opens doors to international markets like China. We are confident that this collaboration will allow us to deliver unified commerce solutions that significantly improve the consumer experience in Italy."
This alliance will enable Comerzzia to deploy its solution across a significant number of sales points in Italy, a country with approximately 28,865 supermarket and food store businesses. Retex, with internationally renowned retail and distribution clients such as Lavazza, Barilla, Aperol 1919, Carrefour, Coop, and Dimar, among others, brings extensive expertise to the Italian retailer, while Comerzzia, natively developed for unified commerce, helps retailers increase sales at the lowest cost, thanks to the modularity and integrability of a robust and specialized solution. Additionally, Comerzzia shares its source code with partners and clients, ensuring complete autonomy to customize the solution.
This union also aligns with the future vision of both companies, where omnichannel capabilities, understanding customer buying habits, loyalty, and in-store mobility are essential for success in modern retail. Additionally, as a multilingual solution with a fiscal adaptation module, Comerzzia is already prepared to meet the needs of the Italian market and expand internationally.
About Retex
Retex Retex is the MarTech company that promotes and accelerates connections between brands and stakeholders, supporting companies in transitioning towards a new meaning of retail. It does so through a design-focused approach that combines innovation, technology, data intelligence, automation, creativity, consulting, marketing, and communication.
Retex offers integrated services and solutions for the retail industry, covering various markets including Consumer Retail, Food and Beverage, Fashion and Luxury, Direct to Consumer, as well as extensive experience in the Chinese market and the Health and Pharmaceutical industry.
Founded in 2010, based in Milan, Retex operates through 12 branches in Italy, Barcelona, London, and Shanghai. It collaborates with about 600 professionals from 32 different nations.
Constantly growing since its inception, Retex closed the year 2022 with revenues of 91 million euros and an EBITDA of 9.4 million.
About comerzzia
Comerzzia, founded in 2009 as part of the Tier1 business group, is a retail sales software manufacturer with solutions deployed in more than 60 countries through its partner network, with over 45,000 active POS, leading in sales points on the Iberian Peninsula.
Its modular platform enables retailers to optimize the shopping experiences of their customers through multiple touchpoints in a consistent, unified, and seamless manner, generating higher sales and loyalty. It is a versatile solution aimed at both food retailers and specialists that, in addition to ensuring the lowest TCO in the market, is focused on achieving simpler and less costly integrations, thanks to its powerful REST API. Comerzzia offers present and future technology that places the customer at the center of the strategy to create the best shopping experience.
Moreover, it is positioned globally and has been referenced in Gartner guides, from 2016 to the present, as one of the most competitive unified commerce solutions globally, with high capabilities in POS, Clienteling, SIM, and OMS.