The Spanish brand, Etnia Cosmetis, has chosen comerzzia to create their loyalty club, Lovely Etnia, a business initiative of former No. 2 of Mercadona, Manuel de Juan. In a record time of two and a half months, comerzzia loyalty started up last May in Etnia getting 1,000 new fidelized customers within the first week. This way, the brand achieves its objective with this new loyalty program to increase its market share. In this sense, customers applying for a loyalty card will receive exclusive discounts to reward the frequency of their purchases. Besides, loyal customers will receive a special discount if they make a purchase close to their birthday. At present, the brand has already more than 4,000 loyal customers returning to its establishments to take advantage of their exclusive promotions. In addition, loyal customers, also have the opportunity to receive the Etnia’s newsletter to know the brand’s general promotions and offers. Rewarding its customers loyalty, Etnia solves the problem that many retailers face, of having thousands of unknown customers making purchases in its stores. By means of customized and general promotions and discounts at the point of sale, social media or emailing their customers, the brand has increased traffic to their stores including its eCommerce, fulfilling the main objective of the company.
22/06/26
