Veritas: 22 Years of Leading Organic Food with Innovation and Technology at the Service of the Customer
Since 2002, Veritas has been committed to making “the best organic, certified, sustainable, and socially fair food” accessible. With 84 physical stores, an online shop, and more than 1,000 employees, Veritas has established itself as the benchmark for organic food, starting in Catalonia and expanding its network with recent openings in Estepona, Valencia, and Alicante. Its mission remains clear: to care for people’s health and the planet with the highest quality standards
Innovation and Unified Commerce: The Path to a Superior Shopping Experience
As Roger Ripoll, Chief Customer Experience Officer at Veritas, explains: “At Veritas, we are committed to a unified shopping experience. Our goal is to make high-quality, locally sourced organic products accessible, fostering convenience and accessibility. Innovation and technology should serve as a bridge for continuous improvement.”
Through the implementation of comerzzia’s unified commerce platform, Veritas has overcome one of its biggest challenges: seamlessly integrating physical and digital channels. Now, customers enjoy a smooth, consistent experience, regardless of how they choose to interact with the brand.
How Has comerzzia Contributed to This Success?
- Channel Unification: comerzzia has been instrumental in developing a platform that connects digital and physical experiences, removing barriers between the two. This has enabled services like click-and-collect and integrated purchases via the Veritas app.
- Loyalty at the Core: comerzzia has played a fundamental role in developing Veritas’ loyalty program. Personalising the shopping experience is one of Veritas’ core pillars. With the Club Veritas and Veritas app, customers receive tailored recommendations, coupons based on their shopping behaviour and interests, and targeted offers that truly add value.
Did you know? 65% of purchases at Veritas are made by loyal customers.
- Technological Innovation: comerzzia has enhanced Veritas’ ability to adapt quickly to customer needs, enabling more agile, accessible, and consumer-focused processes.
“It is an honour to be the platform of choice for Veritas, not only enabling access to quality products but also fostering closer connections with their customers by offering a flexible and personalised shopping experience.” ¿ Sergio Lafuente, CEO of comerzzia.
