Our commerce platforms give us lots of information about our customers. However, is this information useful? This is the first question to ask ourselves. And this is what retailers are facing in the context of digitization of their business: large amount of data, many sources of information, continuous analysis … In order to have useful data to your business, retailers must conform their main data sources to know how their customer purchase, rather than what. 
Social Media Among the sources of information that a retailer has, Social Media is where our customers express their opinions. Here, comerzzia monitors what excites your customers, what they like, how are their lifestyles. This information help us to provide different and personalized experiences. It is precisely through the correlation of all data, we can increase our customers’ shopping basket. Mathematics, statistics and algorithms are the elements we use to make our analytics tool intelligent, with the ability to learn. Advanced Analytics comerzzia as an enterprise omnicahannel platform for retail but also as customer engagement platform, is in continuous development so that the retailer can make their digital transformation real, with less effort, and with positive economic results. To exploit useful customer data for the retailer, comerzzia, product recently recommended by Gartner, has developed comerzzia Involve CRM, with the aim to solve all the problems initially exposed. Involve CRM integrates with your systems to collect data from various sources: social media, all your stores including your e-Commerce, APP and IoT. This software is responsible for analyzing all data every day, in order to provide the retailer all the information, warnings and alerts. It also monitors all your customers, segmenting them, and considering how they buy, what are their main interests and social media activity. All algorithms implemented in comerzzia help the retailer to make decisions, such as:
- Eliminate a product on the shelf.
- Raise or reduce the price to the price-sensitive products.
- Cross-selling strategies taking into account the actual customer activity.
- Segmenting your customers.
- …
The digitization of business requires using the right data to remain competitive in the retail sector. Clienteling The insight that provides comerzzia Involve CRM on the customer and the market, can be used and extended from the point of sale, through a strategy of clienteling. With this software, the store associate, identifies the customer inside the store. This way, the store associate is able to offer a personalized service, as they check all the useful information of the customer from their mobile or tablet, gathered in their profiles, from all the customer touch-points with the brand. In addition, the store associate is able to collect more customer information through direct interaction with them, save it and use it to customize future interactions. Annotations from the store associate, and customer wish-lists, likes and preferences, purchase history, alerts, etc. continuously feedback the customer profile information. The clientelling as a retailer strategy, can also be effective for the sale of excess inventory without having to use discounts, thanks to the correlation of products with the right consumers, reviewing for example their purchases and social media opinion and likes, to predict what is likely to want to buy. Thus, comerzzia Involve CRM allows retailers to combine the latest technology with their personal service, with the aim of offering their customers a personalized and unique relationship with your brand. As a new form of customer engagement that will increase the frequency of purchase of your customers and their average ticket value. All those competitive capabilities differentiate comerzzia from the other vendors in Gartner Market Guide 2016. To know more about it, read free Gartner’s research.
| Article by: | |
 Marta Serrano SanjuánMarketing Manager |
Jose Luis Cordero AmarilloProject Manager I+D+i |
